When it comes to running paid campaigns on Meta, we’re always looking for creative ways to find new opportunities for performance. Recently, one of those experiments led us to an unexpected winner: Fakelisting.

Instead of running ads directly from a brand’s official Facebook Page, we tested running ads through “fake” Facebook pages. These are essentially shell pages created for the sole purpose of ad delivery. The results were eye-opening.

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Why Fakelisting?

• Fresh creative angle - Ads can feel less like brand messaging and more like native content, which often increases engagement.
  
  
• Reduced bias - Users sometimes scroll past ads if they’ve already formed an opinion about the brand. Fakelisting removes that barrier.
  
  
• Testing flexibility - By using a fake page, you can test messaging angles, tones, and aesthetics without worrying about how it reflects on the brand’s main page.

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What We Saw

Across multiple client accounts, fakelisting campaigns delivered meaningful lifts in performance metrics:

• Higher CTRs - ads run through fakelisting pages captured more attention and drove stronger engagement.
  
  
• Lower CPAs - the increase in efficiency meant we were acquiring customers at a lower cost.
  
  
• Higher New Customer ROAS - fakelisting helped reach fresh audiences, improving return on ad spend from new customer acquisition.

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Fakelisting isn’t the right fit for every campaign, but it’s a great example of how thinking outside the box with Meta advertising can uncover powerful new tactics. As platforms evolve and audiences become more ad-savvy, testing unconventional approaches like fakelisting can make a big difference.

Setup a discovery call with us today to better understand the big strategies we come up with and how they lead to results.

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