When people think of offers in e-commerce, they often picture subscription-based savings. But what if your brand doesn’t run on a subscription model? The good news is you can still leverage compelling offers to drive growth, acquire new customers, and keep existing ones coming back.
Offer Ideas That Work for E-Commerce Brands
- First-Purchase Discount: Give new customers an incentive to try your product with a simple one-time discount code.
- Free Gift With Purchase: A small add-on can increase average order value while making the customer feel they’re getting more than they paid for.
- Threshold Perks: Encourage higher cart sizes by offering free shipping or a bonus product when customers hit a certain spend level.
- Limited-Time Exclusives: Flash sales, early-access drops, or seasonal promotions create urgency without requiring a subscription.
- Loyalty Boosters: Even without subscriptions, a point-based rewards program or repeat-buyer discount can foster retention.
- Buy More, Save More: As you spend more on your e-commerce store, the more the customer can save. This is a great way to boost AOV!
- Bundle Offers: Bundle high-contribution margin products at a discount that makes the customer happy and makes your brand more money.
Subscription brands aren’t the only ones that can win with offers. By structuring thoughtful promotions around first-time purchases, cart value, and loyalty, e-commerce brands can create urgency and excitement without needing a recurring model.
Setup a discovery call with us today to better understand the big strategies we come up with and how they lead to results.
