Paid Media:
- Make sure your historical/top ads are live on Paid and you aren’t just pushing sale ads. Many times we have seen sale ads don’t perform well during sales and evergreen ads can see naturally improved performance during sale periods.
- Don’t push spend more than 25% a day. We’ve recently seen that more dramatic changes (even if performance is looking strong) can reset the learning phase and tank your account.
- If you have top-of-funnel spend running and performance is poor, this is a good time to reduce spend. People are in a shopping mindset and should have moved into a purchase mindset during this point of year.
- Switch your promo! If you have a promo live and performance isn’t looking good, now is the time to pivot to a new offer before it’s too late.
Lifecycle:
- If foundational flows and pop-ups aren’t updated with a seasonal offer, now is the time! Your site and flows should be in alignment with your initiatives to ensure a coherent customer journey that doesn’t leave money on the table.
- Update your Welcome flows and Cross-Sell flows to include seasonal products. If you have certain products that are popular at specific times, make sure your automations showcase the right products during the right months to maximize the probability of conversion.
- Tailor your offers to different customer cohorts. This will squeeze the most amount of revenue out of each customer persona, whether they are discount-sensitive prospects, or high roller VIP customers.
- Expand your audiences/segments on your retention channels ahead of your peak season. Incrementally expand the size of your engaged audience segments, so you can send to the most people possible once your high-volume months arrive, and maximize on total revenue.
Site:
- Don’t abandon your Announcement Bar! Your announcement bar is prime real estate, so make sure your Black Friday sale is clearly visible on every page. If it’s not, now’s the time to update it with a compelling, action-driven copy that grabs attention.
- Add a Countdown Timer. Place a countdown clock just below your announcement bar. This creates urgency and drives faster conversions by reminding shoppers that your deal is limited and time-sensitive.
- Highlight Savings Near the Price. Make your sitewide sale (e.g., 20% off) impossible to miss. Display savings next to the product price using strikethrough pricing, “You save” callouts, or badges. This reinforces the value and nudges users closer to checkout.
- Use Rebuy for Post-Purchase Upsells. Implement Rebuy’s AI-powered post-purchase offers to increase AOV. If you sell consumables or repeat-use products, offer a "Buy more, save more" deal immediately after purchase. Tailored upsells based on purchase behavior can significantly boost revenue.
If you feel like it’s too late to make many of these changes, the next best option is to move your peak season to December or early January where there is less competition and opportunities for you to own that moment instead of Black Friday.
Reach out if you need immediate expert help for Black Friday/Cyber Monday and the subsequent Holiday season promotion.
