- Results
- Services
- Resources
- Careers
- About Us
Work with us
The Mixologer Used AI and User-Generated Content to Increase Campaign Revenue by 24%
We'll review your account, pinpoint what's driving results and what's holding you back, and give you a clear direction for scaling your growth.
The Mixologer sells themed, curated boxes of spirits and bourbons, so that customers can be their own Mixologers in the comfort of their homes, and throw killer parties.
.png)
Facing a shortage of assets and the fact that messaging-wise, we were doing the same type of campaign concepts and product drops this year compared to last year, we had to find a way to create lift in our per-email impact. We decided to run a test on the impact of lifestyle imagery over product imagery, and then apply the winnings into all upcoming campaigns.
The team formed a hypothesis based on anecdotal evidence that campaigns featuring lifestyle imagery tend to perform better. To test it, we sent a campaign built around the same concept and theme as one from last year, but this time swapped in lifestyle imagery for the header. After seeing strong results, we incorporated this approach into the next batch of emails.
By rethinking the creative “pour” and leaning into lifestyle-driven visuals, The Mixologer unlocked meaningful YoY lifts across revenue, conversion rate, and revenue per recipient. Combining strategic testing with AI-powered and user-generated assets allowed the team to refresh a tired content pool and deliver campaigns that felt more inviting, aspirational, and conversion-ready—proving that sometimes all you need is the right mix to elevate performance.
© 2025 Structured. All Rights Reserved. | Privacy Policy
