Lifecycle Marketing

“I’ve been working with Structured since October 2024, and the partnership has been transformative for Monkeeroos. Structured truly acts as a strategic extension of our team—from lifecycle journey planning to content strategy, creative production, and execution.

Before partnering with Structured, our email program relied heavily on promotions and lacked segmentation and lifecycle structure. Structured helped us shift to a more thoughtful, value-driven approach that nurtures retention while attracting new customers through smarter content, segmentation, and list-growth strategies. Since working together, we’ve seen meaningful YoY revenue growth from email, stronger engagement, and higher revenue per recipient. I highly recommend working with the Structured team."

“The Structured team brought our retention program up to par with our business goals by building out automations that streamline every step of the customer journey and executing on impactful campaigns. They do all of this while freeing up capacity for our internal team and even streamlining internal responsibilities.

Shortly before we started working with Structured, we had some internal restructuring that resulted in a previous position of a dedicated CRM manager going unfilled. Because of the support from Structured and the collaboration between our teams, we have not needed to replace that role.
They did the heavy lifting, staying proactive to further our broader business goals and always delivering work on time and to a high standard. It’s a huge relief to know that the retention side of our marketing business is being handled to the highest level of quality to drive the results we’re looking for.”

“Structured Agency brings a high level of strategic insight to our email, SMS, and paid media programs.

Their reporting is clear, actionable, and always tied back to our business objectives. What truly sets them apart is their ability to identify new opportunities and translate data into growth. They’ve proven themselves as a trusted partner and a key driver of our continued success.