Why Less is More: How We Increased Rise Bar's Checkouts by 101%
Hidden CTAs below the fold
Mandatory login for all customers
No clear free shipping messaging
Overlapping CTAs creating confusion
Poor wholesale/retail user separation
Declining conversion rates
Rise Bar is a pioneering nutrition company revolutionizing the protein bar industry through simple, high-quality ingredients and transparent nutrition. They use both whey and plant-based options that fuel healthier lifestyles. In our partnership with them, we focused on transforming their user experience, specifically addressing their checkout process and wholesale integration challenges.
The core issues centered around a complex checkout process that was originally designed for wholesale customers but was creating significant friction for direct consumers. Their mandatory login system, hidden CTAs, and unclear shipping information were actively deterring potential customers and causing a steady decline in conversion rates.
So Rise Bar struggled with pivotal questions:
We implemented a comprehensive UX transformation focusing on seamless checkout optimization. We first began with a thorough audit of Rise Bar's checkout experience, identifying critical friction points and opportunities for improvement. Through strategic design and development, we created a solution that would dramatically improve conversion rates without compromising their wholesale operations.
Removed mandatory login requirements for retail customers while implementing sticky CTAs and clear shipping information, dramatically reducing cart abandonment.
Redesigned the cart interface with above-the-fold CTAs, clear free shipping messaging, and streamlined checkout flow to enhance user experience.
Eliminated overlapping CTAs and implemented a clean, intuitive design that guided users smoothly through the purchase process.
Ensured all improvements were fully responsive and mobile-friendly, creating a consistent experience across all devices.
Implemented rigorous testing protocols to validate changes and optimize performance, from CTA placement to checkout flow timing.
Created a dedicated wholesale portal and login system while removing mandatory login for retail customers, effectively separating B2B and B2C experiences.
Implemented sticky CTAs, clear free shipping messaging, and streamlined checkout process to reduce friction and improve user flow.
Eliminated overlapping CTAs and redesigned the cart interface with intuitive navigation and clear calls-to-action above the fold.
Developed a comprehensive testing protocol to validate changes and optimize performance across all user touchpoints.
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