When we first started working with Fischer & Wieser, net profit was fuzzy, so targets for acquisition and optimization were guesswork. Without shared goals, no one knew what success looked like. That confusion snowballed into bigger issues like the true impact of paid media and retention and cut budgets because the full picture and the real value of the work were not visible.

Fischer & Wieser saw a 140% increase in ad spend due to feeling certainty the paid media ad spend would back into profitability. The additional ad spend got them closer to their overall revenue goals which required scale to hit them.

We started with our Know Your Numbers session to make profit-per-order crystal clear. We pulled the core unit economics and a few key planning inputs, then built a profit model that shows how site MER shifts as channel performance and spend increases. The model revealed the spend line where break even moves and margin opens up. From there we set channel specific targets for Meta and Google that ladder up to a site MER goal and defined simple rules for when to scale and when to hold. We validated it against the tracker month by month and saw results improve once spend cleared fixed expenses with the first healthy margin near a 140 percent lift from baseline and the strongest margin near 230 percent above baseline. We now run weekly reviews, make budget moves guided by the model, and report the WHY behind every decision.