TikTok Case Study
Facebook Case Study
Facebook/TikTok Case Study
Feetures increased their total revenue by 30%, saw a 33% increase in ROAS, and achieved a 20% decrease in cost per new customer acquisition.
The Challenge
This athletic socks brand was having difficulty establishing brand equity and communicating the valuable product advantages that justify the price. Feetures brought on Structured to identify their target customers’ pain points and purchase motivators with the goal of boosting revenue and decreasing CPA.
The Solution
- Created A Marketing Strategy Around The Brand. By analyzing the consumer behavior of Feeture’s ideal shopper, we built campaigns that successfully acquired new customers at a lower CPA.
- UGC Creative. Utilizing our large network of creators, we developed unique content that brought the athletic apparel brand to life and intrigued prospective customers.
- Creative Testing. We created a system to push out high volumes of new creative in various styles to pinpoint and scale the top converters.
- TikTok Spark Ads. We communicated the key benefits of these performance socks via TikTok ad formats native to the user experience. By seamlessly blending into customers’ feeds, we achieved very low CPCs.
Results
In a few short months, Structured increased Feeture's revenue by 30%, boosted ROAS by 33% and decreased CPA by 20%. Feetures has now been able to scale at a low budget while maintaining a high return on ad spend.
30%
Increase in Revenue
33%
Increase In ROAS
20%
Decrease in CPA
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