TikTok Case Study
Facebook Case Study
Facebook/TikTok Case Study
Alaskan King Crab Co. decreased their blended CPA by 86% and boosted order volume by 83% without having to increase spending.
The Challenge
- Campaign Structure. We organized and consolidated the account from 18+ active campaigns into 4 structured campaigns, allowing us to pinpoint and analyze challenges and opportunities most efficiently.
- Creative Testing. We implemented our proven creative testing process and began testing 10x more creatives of different angles & styles to impact the target audience faster and find the sweet spot for scaling.
- Ad Copy. We developed effective ad copy targeted at Alaskan King Crab Co’s ideal customer which increased the CTR by 34%.
- UGC Videos. We introduced high definition user-generated videos of customers preparing and enjoying the product, which boosted ROAS up to 100% for top performing campaigns.
The Solution
This premium seafood brand was struggling with inconsistency in ad performance and increased customer acquisition costs in the wake of iOS14. They called upon Structured to help lower their CPA and improve Facebook ad conversions.
Results
Within just a few months, Structured decreased Alaskan King Crab Co’s CPA by 70% and increased Facebook ROAS by 60%, generating an 85% surge in orders off Facebook under the same amount of ad spend.
70%
Decrease in Blended CPA
85%
Increase in Orders
60%
Increase in Facebook ROAS
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