TikTok Case Study
Facebook Case Study
Facebook/TikTok Case Study
Big Blanket specializes in creating oversized, high-quality blankets designed for ultimate comfort and warmth.
The Challenge
One of the most significant challenges faced by this brand was the ability to scale effectively and maintain accurate pixel tracking. In their pursuit of growth, they attempted to test a multitude of strategies all at once, instead of directing their focus on refining and optimizing their creative content
The Solution
- Campaign Restructuring: We streamlined the campaign structure by consolidating and deactivating the underperforming ad sets. We reactivated a previously successful ad set based on its strong performance in key KPIs.
- Creative Iterations: In order to test various concepts, we employed our plug-and-play creative iteration process, enabling us to generate multiple creative iterations for different SKUs on demand.
- TikTok Instant Pages: Utilizing TikTok's native landing page builder, Instant Pages, we created pages that loaded 11 times faster than standard ones, offering an app-like experience. We then directed traffic from these pages straight to the checkout, significantly enhancing conversion rates.
- TikTok Spark Ads: By utilizing highly native ad formats on TikTok, we seamlessly integrated into users' feeds, resulting in exceptionally low CPCs.
Results
Through strategic efforts, we achieved a 4X ROAS (return on ad spend) and decreased the blended CPA (cost per acquisition) by 20%. These results showcase the effectiveness and efficiency of our optimized advertising strategy, leading to improved profitability and increased sales.
45%
Increase in ROAS
20%
Decrease in blended CPA
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