TikTok Case Study
Facebook Case Study
Facebook/TikTok Case Study
An up and coming skincare brand owned by Unilever. Ferver Skincare offers skincare products that are fermented which provides customers with more effectiveness in their skincare.
The Challenge
This Unilever brand had not seen any success with their Meta ads and relied heavily on retail for success. They had previously spent $60,000 on Meta ads, resulting in only 10 purchases. We saw a lot of opportunity in the account in terms of creative testing and the quality of the creative.
Additionally, their website conversation rate had dropped below 1%, making it even more difficult for us to drive success through their ad platforms.
The Solution
To scale the brand from zero, we used the following tactics:
- Whitelisting: We ran ads from reputable and relevant beauty influencers’ pages in order to grow visibility for the brand and build trust amongst the target demographic.
- Creative Testing & Creative Iterations: We developed and tested a wide variety of creative to find winning iterations. We scaled upon this winning creative to maximize gross sales.
- Provided UGC for TikTok: We sourced and edited high quality user generated content for Ferver to use in TikTok ads. This UGC allowed us to run ads that felt native to TikTok’s platform, decreasing CPA and driving sales.
- Built a Brand New Conversion-Optimized Website: We redesigned Ferver’s entire website using our proven copy and design layouts. We build informative, sale-optimized PDPs to improve customers’ shopping experience and boost conversions.
Results
After 3 months of work, we saw a 80% decrease in FB CPA, 440% increase in FB in-platform revenue, 480% increase in FB ROAS!
80%
Decrease in CPA
440%
Increase in FB in-platform revenue
480%
Increase in FB ROAS
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