From Ground Coffee to Groundbreaking Growth: How We Brewed Up a 141% Revenue Boost for VitaCup
Lack of creative testing, limiting the variety and impact of advertising content.
Under usage of A+ and focus on narrow audiences that can't be scaled
Narrow audience targeting, hindering reach and growth opportunities.
Lack of prioritization among VitaCup's diverse product range, diluting ad spend effectiveness.
As the leading provider of superfood-infused coffee products in the country, VitaCup offers a range of pods, bags, and instant sticks to cater to various health benefits, making wellness both accessible and enjoyable. In our partnership with them we focused on amplifying their market presence and sales through paid advertising on Meta and TikTok, with the goal of surpassing the leading giants in the supplement space.
The main challenge here: VitaCup's expansive product range required targeted creative strategies to effectively convey each product's unique benefits. There was an absence of comprehensive creative testing, which led to a lack of engaging and diverse content that could get the interests of their target audience. In addition, there was also no clear, actionable strategy for scaling their business through paid advertising, which was important given VitaCup's goal to compete with larger brands in the supplement industry.
An important note about their landing page optimizations was that their existing pages lacked alignment with their ad campaigns, leading to a disjointed customer journey from ad click to conversion. This highlighted the necessity for a focused approach to Conversion Rate Optimization ensuring that landing pages not only matched the advertising message, but also gave a seamless user experience.
We put focus on their top-selling products, identifying the need for diverse creative content to boost sales. This included a variety of concepts from benefit callouts to social proof across multiple formats including static images, GIFs, and videos. By rigorously testing these creatives and selecting the best ones for evergreen ad sets, we laid the groundwork for sustained growth.
We adopted a data-driven approach, analyzing each creative's performance. This helped us refine and tailor messages that resonated deeply with VitaCup's audience, ensuring that each piece of content had a clear and compelling narrative that aligned with the brand's values and product benefits.
Expanding our creatives, we incorporated user-generated content (UGC) and introduced new video content that significantly outperformed existing benchmarks, achieving ROAS figures above 2-3x since their launch. The diversity in content types ensured that VitaCup's messaging remained fresh, relevant, and engaging, catering to a broad spectrum of consumer preferences and behaviors.
With a robust foundation in place, we could now iterate and optimize. By focusing on high-performing creatives and refining our strategies based on real-time data, we were able to enhance the effectiveness of our campaigns, ensuring that VitaCup's advertising efforts were not only efficient but also scalable.
Our strategic planning extended to the introduction of A+ campaigns and a strong focus on remarketing ad sets. This meant capturing bottom-of-funnel traffic to convert warm leads. As a result our multi-tiered approach to campaign management allowed us to scale VitaCup's advertising spend effectively, growing from $25K in December to $44K in February, all while maintaining and even improving efficiency.
Concentrated efforts on VitaCup's top 3-4 best-selling products, developing a range of creatives that highlighted each product's unique benefits through various formats, including static images, GIFs, and videos.
Leveraged Advantage+ campaigns to scale the reach of successful creatives and introduce new product launches, ensuring dynamic and growth-focused advertising.
Implemented daily monitoring and adjustments to ad performance, allowing for real-time optimization and the maximization of ad spend efficiency.
Incorporated UGC to enhance authenticity and relatability, leveraging real customer experiences and testimonials to strengthen the brand narrative and connect with the audience on a personal level.
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