Achieving 99% Email Deliverability: MedSchoolCoach’s Success
High bounce rates
High unsubscribe rates
Manual email campaigns
Inconsistent engagement and open rates
Underutilized customer lifecycle flows
MedSchoolCoach is the nation's leading medical education company, specializing in MCAT preparation, medical school admissions consulting, and USMLE tutoring. With over 12,000 students helped since 2007, MedSchoolCoach boasts a team of expert physician advisors with admissions committee experience from top medical schools, providing personalized and effective coaching to aspiring doctors.
In our partnership, we focused on expanding their market presence and enhancing user engagement through targeted digital marketing strategies and optimization of their e-commerce operations to drive significant growth in both reach and revenue.
MedSchoolCoach faced significant challenges in managing their email deliverability and optimizing their customer journey. Their reliance on a manual email system resulted in high bounce rates and unsubscribe rates, which affected overall engagement and performance.
So MedSchoolCoach struggled with key questions:
MedSchoolCoach needed a comprehensive solution to automate their email campaigns, improve their deliverability, and create a seamless, extended customer journey. This involved not only addressing the technical issues within their HubSpot ecosystem but also optimizing their email flows and customer engagement strategies to ensure consistent and personalized communication.
We streamlined MedSchoolCoach’s email marketing and deliverability strategy by optimizing their HubSpot ecosystem. MedSchoolCoach faced challenges with high bounce and unsubscribe rates, which hindered their email engagement and performance. By implementing a comprehensive strategy, we focused on improving email deliverability, extending the customer journey, and enhancing overall user experience.
We migrated MedSchoolCoach's email marketing system to a more efficient framework, automating their previously manual processes. This increased efficiency and allowed for consistent and timely customer communication.
Addressed deliverability issues by optimizing email infrastructure, which included updating email authentication protocols and monitoring sender reputation. This reduced bounce rates from 2.7% to 0.2%.
Implemented detailed customer lifecycle flows, ensuring users received personalized communications based on their behaviors and interactions. This approach increased engagement and customer loyalty.
Developed a comprehensive playbook for best use of HubSpot, providing guidance on both sales and marketing infrastructure. This ensured that strategic approaches matched the technical capabilities.
Used data-driven segmentation to tailor messages to specific audience segments, enhancing relevancy and engagement. This approach reduced unsubscribe rates from 0.8% to 0.3%.
We transitioned MedSchoolCoach’s email marketing system to a more efficient, automated framework, which streamlined their processes and improved consistency in communication.
Addressed deliverability issues by optimizing email infrastructure, which reduced bounce rates from 2.7% to 0.2%.
Implemented detailed customer lifecycle flows to ensure personalized and timely communications based on user behaviors, increasing engagement and loyalty.
Utilized data-driven segmentation to tailor messages to specific audience segments, reducing unsubscribe rates from 0.8% to 0.3%.
Developed a comprehensive playbook for HubSpot, guiding both sales and marketing infrastructure to ensure strategic approaches matched technical capabilities.
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