How we transformed Macrostax from a niche macro tracking App to a leading global fitness companion in just 10 months
Multiple overlapping campaigns
Few creative winners
Undefined naming structures
Inconsistent conversion tracking methods
lack of account structure for prospecting and retargeting
Our journey with Macrostax was all about overcoming the hurdle of scaling the account while maintaining a profitable CPA.
Over the course of our partnership, we've revamped their advertising strategy, introducing innovative solutions and witnessing remarkable growth.
One of the core issues at hand were the increasing costs per click year over year on major ad platforms, making traffic acquisition expensive and conversion of that traffic into paying app users even more challenging.
Macrostax also offers both a monthly and a yearly plan, with sign ups for the yearly plan getting a 50% discount, and more cash flow received in the short term. Now, while the monthly subscribers were paying more on a year by year basis, over 50% canceled after the 1st month, so the focus was also to get more people to sign up for the yearly subscription.
We crafted a non-branded whitelisting page, fitness-focused and ripe for ads. This not only provided an additional layer of credibility and trust, but also positioned Macrostax as a top choice in the macro tracking world. We introduced fresh, compelling content to capture the audience's attention. From restructuring the ad account to increasing creative volume, every step was calculated and data-driven.
We introduced a data-driven marketing approach, ensuring every piece of creative content was meticulously tested and analyzed for performance.
Recognizing the need for a diverse range of creatives, we increased our output. Our aim was to cover all bases—from video content and static images to compelling copywriting—ensuring we had a variety of materials to test and optimize.
We amplified our focus on copywriting, understanding its role in conversion and user engagement. We crafted compelling headlines, strong calls-to-action, and persuasive messaging across all platforms and touchpoints.
We constantly analyzed performance data, using our findings to double down on successful creatives and phase out those that underperformed. This process was crucial, ensuring that our spend was towards the ads that were bringing in the most traffic, at the lowest cost per click, while also bringing high quality traffic that would convert.
We needed to streamline operations now and make our advertising efforts as efficient and effective as possible.
Match set audiences with personalized creatives Pair successful creative content with different fresh audiences Continuously refine based on results, and consolidating our findings into these campaigns
After identifying top performers, we initiated a duplication of high-performing audiences and assets into a separate scaling campaign. It's worth noting that not every successful asset can sustain higher budget allocations.
Introduced specialized campaigns for retargeting, ensuring Macrostax remained top-of-mind for potential users.
Implemented cost cap strategies to maintain an optimal CPA
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