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By 33% in Just 3 Months of Focusing on New Customer Strategies
We'll review your account, pinpoint what's driving results and what's holding you back, and give you a clear direction for scaling your growth.
Gee Beauty is a beauty company founded by a mother-daughter duo as a modern destination for wellness and beauty. The Gee women cut through the clutter of the beauty space to bring the best of the best in products, treatments and experiences - simplifying the process while maximizing the results.
Gee Beauty had historically not had a strong focus on new customers, but saw the need to increase their focus on new customers to bring in more long-term revenue and grow their US audience base.
Increased nROAS by 33% compared to the previous period
Added in all time purchaser exclusions to Meta campaigns & favored new customers in Google.
Instead of optimizing to native platform data, we began using Northbeam's new customer data to determine where we should shift spend on a regular basis to bring in new customers.
Creatively, focused on the top selling new customer products vs launching ads for any product that was sold by Gee. This helped us focus on being more creative for a single product which allowed for deeper testing and wins.
Gee has a lot of opportunities in the future to focus on creative diversity on their top selling new customer products as Meta has favored diversity even more with recent algorithm changes.
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