Eco-Conscious Apparel Meets Cutting-Edge Marketing: How We Helped FreeFly Experience a $30M+ Revenue Surge
Scattered Digital Presence
Underutilized UGC
Inefficient Ad Spend
Poor Creative Testing
Static Conversion Pathways
Free Fly Apparel, born from a passion for comfort and the great outdoors, is a South Carolina-based family business that specializes in creating high-performance Bamboo apparel. This fabric is not only ultra-soft and breathable but also offers UV protection, making it perfect for any outdoor enthusiast.
In our partnership, we focused on enhancing Free Fly's digital footprint through strategic paid advertising across major platforms like Meta, Google, Bing, and TikTok, and optimizing their online conversions. Our collaborative efforts were aimed at scaling their peak season sales, utilizing innovative User Generated Content (UGC) to authentically connect with audiences, and drive significant increases in both engagement and sales.
Free Fly Apparel was poised for rapid growth during their crucial Spring/Summer sales period but faced significant hurdles. Their ambitious targets for ad spend, in-platform sales, MER, and top-line sales required a robust strategy to effectively scale operations without sacrificing profitability.
So Freefly struggled with critical questions:
Recognizing these challenges, it became clear that Free Fly needed a revitalized approach to digital marketing. The brand was struggling with ineffective UGC and insufficient creative testing, which hindered their ability to connect authentically with potential customers and maximize ROI during their most critical sales season.
With the brand aiming to maximize its peak season performance, we focused on a holistic overhaul of their marketing strategies.
We initiated a dynamic content strategy centered around User-Generated Content (UGC), collaborating with influencers who embody Free Fly’s outdoor-centric ethos. These influencers produced engaging UGC that we strategically deployed across Facebook and TikTok, enhancing customer engagement and brand authenticity.
To amplify reach and add authenticity, we launched non-branded influencer pages like "Outdoor Apparel Favorites." This not only diversified our advertising avenues but also provided a fresh perspective to potential customers, boosting ad performance beyond traditional branded campaigns.
We developed custom landing pages tailored to highlight Free Fly’s key products, significantly outperforming standard product pages in conversion efficacy. These targeted pages were crucial in driving higher sales volumes and improving user experience by streamlining the path to purchase.
Our strategy included rapid iteration of ad creatives and messaging, allowing us to quickly pinpoint and scale the most effective tactics. This agility ensured that Free Fly’s marketing was always aligned with market trends and customer preferences, maximizing both reach and return on investment.
Introduced a broad-spectrum creative testing regime, exploring various content formats and messaging to identify what truly resonates with Free Fly’s audience.
Restructured the entire campaign architecture across Meta, Google, and TikTok to focus on performance and scalability.
Developed tailored landing pages for specific product lines, significantly improving the conversion rates over standard product pages.
Doubled the production of high-engagement content, leading to increased brand interaction and customer loyalty.
Decreased CPA by 40% while maintaining scalability during the peak sales period.
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