How We Transformed Ferver Skincare from Retail-Reliant to a Digital Powerhouse in Just 3 Months
Substantial reliance on retail
A lack of diverse and engaging creative content
An underwhelming website conversion rate, falling below 1%
In our partnership with them, we focused on transcending traditional digital barriers to spotlight Ferver's groundbreaking products to a wider audience. Leveraging multiple platforms, including Meta and TikTok, we wanted to refine Ferver's online presence, optimize conversion rates, and ultimately, increase their market presence through data-driven digital marketing and creative excellence.
Ferver Skincare faced an uphill battle, marked by a previous investment of $60,000 on Meta ads that resulted in only 10 purchases. This disparity between digital ad spend and conversion rates showed us the need for a strategic shift in their online marketing approach.
So Ferver Skincare struggled with crucial questions:
Additionally, with a website conversion rate that had plummeted below 1%, it was crucial to enhance the online user experience. Recognizing the need to streamline the purchasing process and improve product presentation, our focus shifted towards refining the website's layout and functionality, aiming to significantly uplift conversions and foster a seamless online shopping experience.
We took a fundamental overhaul of their creative strategy, recognizing the untapped potential of their unique fermentation-based skincare line. We initiated a targeted whitelisting campaign, leveraging the voices of reputable beauty influencers to elevate brand visibility and foster trust with a broader demographic.
Utilizing the credibility and reach of influencers, we whitelisted their accounts to run authentic, relatable ads that spoke directly to Ferver's target audience, significantly enhancing brand visibility.
We took an extensive creative testing journey, experimenting with a variety of creative forms—from captivating visuals to engaging narratives—to identify those that resonated most with our audience. This process was crucial in identifying and scaling our most effective campaigns.
Understanding the power of user-generated content, especially on platforms like TikTok, we curated high-quality UGC that mirrored the platform's native content style. This approach ensured our ads blended seamlessly into users' feeds, reducing CPA and amplifying sales.
Recognizing the pivotal role of the website in the customer journey, we also undertook a comprehensive redesign. Our new, conversion-optimized website featured sale-optimized product detail pages (PDPs) and a seamless user experience, significantly boosting conversion rates and enhancing the overall customer journey.
We introduced a wide array of new content, from innovative ad designs to compelling narratives, aimed at captivating a broader audience and showcasing Ferver's unique fermentation-based skincare benefits.
By partnering with well-aligned beauty influencers, we leveraged their credibility and reach, running ads directly from their pages to foster authenticity and trust among potential customers.
We included rigorous testing of a diverse range of creative assets to identify high-performing content. Successful creatives were then refined and scaled to optimize ad spend and maximize sales.
We curated and optimized high-quality UGC for TikTok, ensuring our ads resonated with the platform's audience and felt native, effectively reducing CPA and boosting engagement.
We overhauled Ferver’s website with a focus on conversion optimization, utilizing our proven layouts and designs. This included the development of informative, sales-driven product detail pages (PDPs) to enhance the shopping experience and facilitate smoother customer journeys.
© 2025 Structured. All Rights Reserved.
