How we transformed Cool-jams from a boutique brand to global giant in just 5 months.
Limited creative winners
Narrow range of successful ad content.
No creative strategy/testing and stagnant advertising efforts
Subpar account structure across all platforms
No whitelisting
In our partnership, we focused on elevating their online presence through targeted Paid Advertising (Meta, Google, Bing, TikTok) and Conversion Rate Optimization (CRO), achieving significant growth and market expansion.
Some of the core issues at hand were the escalating costs per click on platforms like Meta, Google, and Bing that were making customer acquisition increasingly expensive and complicating the path to profitable growth. With Cool-jams' premium offerings in a niche market, we needed to to not only reach but to resonate with potential customers through compelling and authentic storytelling.
Cool-jams also needed optimizing in their website to improve user experience and conversion rates. Recognizing that we needed to simplify the purchasing process and enhance product visibility, the focus was on refining the site to ensure a seamless journey from landing to checkout, aiming to significantly boost conversions and customer retention.
We took a comprehensive creative strategy overhaul. We developed non-branded whitelisting pages, all crafted to align with Cool-jams' brand identity and resonate with their audience. This approach not only enhanced brand trust and credibility, but also positioned Cool-jams as a leader in the sleepwear industry. We introduced a series of compelling content pieces designed to capture the audience's interest, coupled with a robust campaign structure tailored for each platform. By segmenting products and using hyper-targeted messaging for concerns like menopause and night sweats, we laid a solid foundation for growth.
We adopted a data-driven approach, ensuring each creative asset was rigorously tested for effectiveness. This allowed us to craft messages that truly resonated with Cool-jams' diverse audience.
Recognizing the need for a broad spectrum of creatives, we expanded our repertoire to include everything from engaging videos and static imagery to captivating written content. This ensured a rich variety of assets for testing and optimization.
User-generated content became a focal point of our strategy, allowing us to leverage authentic voices and stories from within the Cool-jams community. By partnering with creators across target demographics, we developed content that was not only attention-grabbing but also deeply relatable.
Learning from successful campaigns, we refined our focus to replicate and scale high-performing creatives, continuously enhancing our creative arsenal based on proven success metrics.
Our commitment to optimization extended to Advantage+ and PMAX campaigns, where we employed advanced targeting and segmentation techniques. By diving deep into customer data and market trends, we ensured a steady flow of high-performing content into each campaign.
Our commitment to optimization extended to Advantage+ and PMAX campaigns, where we employed advanced targeting and segmentation techniques. By diving deep into customer data and market trends, we ensured a steady flow of high-performing content into each campaign.
Our commitment to optimization extended to Advantage+ and PMAX campaigns, where we employed advanced targeting and segmentation techniques. By diving deep into customer data and market trends, we ensured a steady flow of high-performing content into each campaign.
We initiated broad-spectrum creative testing and development, increasing the variety and quality of ad content to engage a wider audience.
Refined the account setup across Meta, Google, Bing, and TikTok, implementing a clear, optimized framework for targeted and retargeted advertising.
Introduced influencer whitelisting and strategic partnerships to leverage authenticity and expand brand reach within the sleepwear market.
Enhanced the website's functionality, focusing on user navigation, speed, and overall experience to improve conversion rates and customer journey.
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