Reviving the Spirit of Aloha: How We Helped Coco Moon Get 20% ROAS Increase
Lack of Consistent Creative Testing
Increasing Cost Per Acquisition (CPA).
Declining Sales
Underutilized Digital Marketing Channels:
Minimal engagement with user-generated content (UGC).
Sparse Lead Generation Initiatives:
CocoMoon shines as a beacon of Hawaiian warmth and tradition, offering a cherished range of baby and toddler essentials. From soft swaddles to snuggly blankets and vibrant clothing, every item is infused with the spirit of the islands. In our collaboration with CocoMoon, we focused on enhancing their digital footprint and broadening market reach. Our strategy was tailored to magnify the "CocoMoon Difference," leveraging targeted advertising and maximizing user-generated content all to boost engagement and drive sustainable growth.
Coco Moon was grappling with the dual challenge that threatened their growth trajectory: a lack of consistent creative testing had led to stagnant sales and a steady increase in Cost per Acquisition (CPA). This was significantly hindering their ability to effectively engage and expand their customer base without inflating costs.The core issue Coco Moon faced was an ineffective use of their marketing budget, led on by rising costs per click across key advertising platforms like Meta, Google, and Bing. Without a dynamic creative strategy, their campaigns failed to capture the unique essence of their Hawaii-inspired baby products. This made it difficult to connect authentically with potential customers and achieve profitable growth.
We developed a detailed creative testing roadmap aimed at diversifying and optimizing their advertising efforts across all platforms. With a structured plan in place, the path to enhanced performance became clearer and more achievable:
We rigorously tested various creative angles—including lifestyle imagery, direct comparisons, and customer testimonials—to identify which resonated most with Coco Moon’s audience. This systematic approach allowed us to refine our ad creatives continually, ensuring they not only caught the eye but also struck a chord with potential customers.
Our ongoing creative refinement process led to the discovery of several high-performing ads. These creatives, particularly those highlighting the unique qualities of Coco Moon’s baby products, played a crucial role in driving engagement and increasing conversions.
To further boost sales potential, we launched targeted lead generation campaigns, such as seasonal giveaways, which were instrumental in accumulating a vast pool of potential new customers. Although these campaigns were designed primarily for engagement rather than immediate conversion, they significantly contributed to building a robust pipeline for future sales.
Learning from successful campaigns, we refined our focus to replicate and scale high-performing creatives, continuously enhancing our creative arsenal based on proven success metrics.
Throughout the campaign, we utilized analytics to monitor performance and make informed decisions. This focus on data not only helped us identify what was working but also allowed us to quickly pivot our strategies in response to real-time feedback, maximizing ROI and reducing wastage in ad spend.
We crafted a detailed creative testing roadmap to explore various advertising concepts and angles, such as bold claims, comparative ads, reviews, and unboxing experiences. This was designed to pinpoint the most impactful creatives and optimize advertising efforts across all platforms.
Through continuous testing and refinement of advertising creatives, we discovered and scaled successful content that significantly resonated with the target audience, enhancing both engagement and conversions.
We continuously monitored and optimized campaign performance. This data-driven approach helped refine strategies dynamically, ensuring maximum ROI and reduced wastage in ad spend.
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