Transforming Email Marketing: How We Increased BioTrust’s Flow Revenue by $200k+
Manual email campaigns sent 3x daily
Underutilized customer lifecycle flows
Inefficient campaign management
Limited personalization in emails
Inconsistent engagement and revenue trends
BioTrust is a leading health and nutrition brand dedicated to improving lives through high-quality, science-backed supplements. Their mission extends beyond products, as they actively support charitable causes such as ending childhood hunger and granting wishes for children with critical illnesses.
In our partnership with BioTrust, we focused on refining their A/B testing strategies and optimizing email marketing efforts, leading to enhanced customer engagement and significantly improved conversion rates during high-stakes sales periods.
BioTrust faced significant challenges in scaling their email marketing efforts and efficiently managing their customer lifecycle. Their reliance on manually sending campaigns three times a day was not sustainable and limited their ability to grow.
So we identified key areas of focus:
BioTrust needed a comprehensive solution to automate their email campaigns and improve their customer lifecycle management. This involved not only migrating to a more robust platform but also optimizing their email flows to ensure consistent and personalized communication with their customers. By addressing these pain points, BioTrust aimed to increase engagement, drive revenue, and build stronger customer relationships.
We streamlined BioTrust's email marketing strategy by migrating to Klaviyo and automating their campaigns. BioTrust faced challenges with manually sending multiple daily emails and needed a more efficient, scalable solution. By migrating to Klaviyo, we automated their email campaigns, optimized their customer lifecycle flows, and significantly enhanced their engagement and revenue.
We migrated BioTrust's entire email marketing system to Klaviyo, automating campaigns that were previously sent manually three times a day. This automation increased efficiency and allowed for more consistent and timely customer communication.
We implemented advanced customer lifecycle flows, ensuring users received personalized communications based on their behaviors and interactions. This approach increased engagement and customer loyalty.
Utilizing Klaviyo's analytics, we continuously monitored and optimized email performance. This data-driven approach enabled us to refine content, improve open and click rates, and maximize revenue.
We developed specialized email flows for subscription-based products, focusing on personalized recommendations and timely follow-ups. This strategy boosted subscription rates and customer retention.
By optimizing email flows and automating campaigns, we increased BioTrust's flow revenue to $200k+. Our efforts ensured that campaigns remained the primary revenue driver, supporting overall growth.
We transitioned BioTrust's email marketing system to Klaviyo, automating previously manual campaigns and enhancing efficiency.
Implemented comprehensive customer lifecycle flows, ensuring personalized and timely communications for increased engagement and customer loyalty.
Utilized Klaviyo's analytics to continuously monitor and optimize email performance, improving open and click rates, and maximizing revenue.
Developed specialized email flows for subscription-based products, focusing on personalized recommendations and timely follow-ups to boost subscription rates.
By optimizing email flows and automating campaigns, we increased BioTrust's flow revenue to $200k+. Our efforts ensured that campaigns remained the primary revenue driver, supporting overall growth.
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