Navigating Digital Seas: How We Sailed Alaskan King Crab Co. to a 70% CPA Reduction
Overextended Campaign Structure
Lack of Effective Creative Testing
Underutilized UGC
Inefficient Ad Copy
Founded by fishers and their biggest fans, Alaskan King Crab Co. is dedicated to providing the highest quality, responsibly sourced seafood. In our partnership, we focused on enhancing their online visibility and sales through strategic digital marketing, focusing on targeted advertising and customer engagement to showcase their commitment to quality and sustainability.
Alaskan King Crab Co. was caught in a storm of digital inefficiencies, with a fragmented campaign structure and underperforming marketing strategies that were diluting their online presence. We identified that their campaign sprawl—over 18 active but disjointed campaigns—was not only driving up costs but also failing to effectively engage their target audience.
So Alaskan King Crab Co. faced several key questions:
Recognizing the need for a tactical overhaul, we focused on optimizing their online strategy to tighten campaign execution and improve cost efficiency. This meant restructuring their marketing efforts from the ground up to ensure every dollar spent was working harder towards scaling their sales and expanding their customer base.
To counteract the inconsistency in ad performance and surging customer acquisition costs, we initiated a sweeping overhaul of Alaskan King Crab Co.'s digital marketing strategy.
We streamlined their digital efforts from over 18 disparate campaigns into just four well-defined campaigns. This not only simplified management but also enhanced our ability to fine-tune strategies and react to real-time data more effectively.
Our team initiated an extensive creative testing regimen, deploying 10x more ad variations than previously used. By exploring different angles and styles, we quickly identified high-impact creatives that resonated with the target demographic, significantly speeding up the path to scaling.
We integrated high-definition user-generated videos that showcased customers enjoying their premium seafood. This approach not only humanized the brand but also doubled the effectiveness of our top campaigns, driving a 100% increase in return on ad spend for these select promotions.
By refining ad copy and tailoring it to the interests and needs of Alaskan King Crab Co.’s ideal customers, we boosted click-through rates by 34%. This adjustment ensured that ads were not only more compelling but also more likely to convert.
Leveraging the power of real-time analytics, we continually refined every aspect of the marketing strategy. This rigorous data-driven approach allowed us to quickly pivot and focus on the most successful tactics, maximizing engagement and conversions across all platforms.
Consolidated numerous campaigns into four structured ones, which enhanced our ability to monitor, analyze, and optimize efficiently.
Launched an extensive creative testing strategy, increasing creative iterations tenfold to quickly identify and scale successful ads.
Integrated high-definition user-generated content to showcase real customer experiences, doubling the ROAS for our top-performing campaigns.
Developed targeted ad copy that resonated with the ideal customer profile, significantly improving the click-through rate by 34%.
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