Unleashing Pet Health: How Dinovite Slashed Facebook CPAs by 62%
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Facebook CPA Reduced by
62%
Ad Spend Efficiency Increased by
Over 200%
Year Over Year
UGC Engagement Boosted by
53%
New Customer Acquisition Cost Decreased by
39%
THE CLIENT
About Dinovite
Dinovite specializes in high-quality, nutritional supplements that enhance the health and happiness of pets. Founded by Ed Lukacevic, a professional breeder and trainer, Dinovite has committed over two decades to developing products that address common pet health issues like poor skin, coat conditions, and digestive health.
In our partnership with them, we enhanced Dinovite's online presence through targeted Facebook advertising campaigns and strategic media buying to drive engagement and customer acquisition.
Expanding Market Reach
Total Ad Spend Efficiency Improved by Over
200%
Year Over Year
Expanding Market Reach
Dinovite approached us with a clear mission: to elevate their brand presence and optimize advertising efficiency without escalating costs. Operating in the competitive pet supplement market, they needed a strategy that not only reached more customers but did so in a cost-effective manner. Their main challenge was the underperformance of user-generated content (UGC) and high customer acquisition costs (CAC), which were not aligned with their growth objectives.
From the start, we recognized the account was in dire need of an overhaul on their ad campaigns. Our focus was on leveraging high-performing UGC to boost the authenticity and relatability of the brand. By enhancing the quality and reach of our creative assets, we wanted to captivate a broader demographic and convert interest into tangible sales growth.
What were the pain points?
The Main Challenge: Broaden market reach while transitioning to a new e-commerce platform.
Dinovite faced pressing challenges in scaling their digital presence effectively without inflating costs. The goal was to push more user-generated content (UGC) performance and seamlessly migrate from Bigcommerce to Shopify without disrupting ongoing operations. These objectives were crucial as the previous platform they used had limitations that hindered their tracking and optimization of marketing campaigns.
So we identified key areas of focus:
- How to ensure smooth customer acquisition during a major platform transition?
- How to maintain and enhance UGC performance amidst changing backend systems?
- Were the current marketing strategies adaptable enough to support new platform capabilities?
The necessity for Dinovite was clear: they required not only a stable transition but also an optimization strategy that resonated with new and existing customers. This involved refining ad spend efficiency, particularly through Facebook, where CPAs needed significant reduction, and ensuring all marketing efforts were scalable and sustainable on the new Shopify platform.
How did we do it?
It was clear that Dinovite needed a significant shift in their strategy to tackle the challenges of an outdated e-commerce platform and suboptimal user-generated content performance. So we focused on transitioning from Bigcommerce to Shopify, which promised more robust functionality and better integration with marketing tools, improving our ability to track and analyze data effectively. We then optimized both performance and tracking capabilities across all marketing channels for Dinovite.
By applying these, Dinovite not only saw improved operational efficiency but also significant gains in customer acquisition and overall market presence. This tailored approach has set the stage for sustained growth and profitability in an increasingly competitive market.
Account Overview
We Inherited an Account That Had:
- Subpar utilization of user-generated content
- An outdated e-commerce platform (Bigcommerce)
- High customer acquisition costs
- Limited digital presence on emerging platforms such as Meta
- Inconsistent creative testing
Main points to note:
Optimize E-commerce Platforms for Performance:
Transition to more advanced platforms like Shopify to leverage improved tracking and integration capabilities, enhancing your ability to analyze and adjust campaigns in real time.
Leverage User-Generated Content to Lower Costs:
Increase the use of authentic UGC to boost engagement and reduce advertising costs. Test and iterate various types of UGC to find the most resonant content for your audience.
Implement Advanced Campaign Structuring:
Design your campaign structures to optimize spend and extend reach. Utilize precise targeting and segmentation to lower acquisition costs and improve advertising effectiveness.
Enhance the Online Shopping Experience:
Overhaul the web interface to create an intuitive and user-friendly shopping environment. Simplify navigation and optimize conversion points to improve customer satisfaction and conversion rates.
Optimize Digital Touchpoints:
Always improve the user experience on your digital platforms. Streamline navigation, enhance mobile responsiveness, and ensure that all customer interactions are seamless and engaging to support higher conversion rates.
The Outcome?
Facebook CPA Reduced by
62%
Ad Spend Efficiency Increased by
Over 200%
Year Over Year
UGC Engagement Boosted by
53%
New Customer Acquisition Cost Decreased by
39%
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If you’re looking to elevate your brand and achieve long term sustainable growth, we’d love to discuss how our expertise can drive your success. Enter your details below, and let’s start the conversation!
