From ABC’s to ROI: How we elevated hooked on phonics by over 110% on TikTok
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110% Increase in Profitable Ad Spend
40% Decrease in BCPA
$10k/day Profitable TikTok Spend
THE CLIENT
About Hooked On Phonics
In our collaboration with Hooked on Phonics, renowned for its impactful reading programs, our goal was to amplify their presence on digital platforms like TikTok, optimizing marketing strategies to connect with more families.
With a legacy of turning reading into a joyous journey for children, our partnership focused on scaling reach and enhancing engagement, all while upholding Hooked on Phonics' commitment to educational excellence and nurturing lifelong learners.
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Navigating TikTok
110%
Increase in Profitable Ad Spend
Navigating TikTok
Hooked On Phonics approached Structured with a clear goal – enhancing their TikTok marketing to reduce CPA, boost creative content quality, and optimize campaign performance. Aiming to strengthen their digital presence, our joint effort focused on transforming TikTok's dynamic platform into a significant growth lever for the renowned educational brand.
What were the pain points?
The Main Challenge here: Mastering Marketing on TikTok.
Hooked on Phonics faced a unique set of challenges in harnessing the power of TikTok to enhance their brand presence and drive efficient customer acquisition.
- Cost-Effective Customer Acquisition: How could Hooked on Phonics minimize the Cost per Acquisition (CPA) to ensure that marketing investments on TikTok translated into profitable growth?
- Creative Content Strategy: With TikTok's distinct audience dynamics, what creative strategies could be employed to design content that was not only compelling but also resonated with the platform's user base?
- Campaign Optimization and Scalability: In the face of an evolving digital landscape, how could Hooked on Phonics optimize and scale their TikTok campaigns without compromising on the quality and essence of their messaging?
Addressing these questions required a tailored, innovative approach to navigate the TikTok's platform and align with Hooked on Phonics' brand values and goals.
How did we do it?
To elevate Hooked on Phonics on TikTok, we crafted a strategy centered around User-Generated Content (UGC), enlisting TikTok creators to produce authentic content that highlighted the brand's offerings. This, coupled with the rigorous testing of over 15 diverse creatives—each tailored with unique hooks, music, and CTAs—enabled us to significantly lower the blended CPA. Further refinements to the successful creatives and the use of TikTok Spark Ads ensured our campaigns were both engaging and seamlessly integrated into the user experience, enhancing their effectiveness and scalability.
To gain new customers for Hooked On Phonics, we crafted each step of our approach to not only cut through the market noise but also to genuinely resonate with the audience and drive the best results.
Account Overview
We Inherited an Account That Had:
- Suboptimal digital marketing performance, particularly on TikTok
- Limited utilization of User-Generated Content (UGC)
- Inadequate creative testing
- High Cost per Acquisition (CPA)
The Outcome?
110% Increase in Profitable Ad Spend
40% Decrease in BCPA
$10k/day Profitable TikTok Spend
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If you’re looking to elevate your brand and achieve long term sustainable growth, we’d love to discuss how our expertise can drive your success. Enter your details below, and let’s start the conversation!
