Despite their strong product line and commitment to quality, Safe Life Defense faced significant challenges in scaling their digital presence while ensuring profitability. Throughout our partnership, we've not only redefined their advertising approach but also witnessed significant milestones in growth and market reach.
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ROAS Growth: Increased by 60.7% from 2021 to 2023.
Budget Efficiency: Reduced total spend by 16.6% from 2021 to 2023.
Revenue Surge: Grew by 60.4% from 2021 to 2023.
Q4 Performance: ROAS up by 77% and revenue up by 107% in Q4 2022 compared to Q4 2021.
THE CLIENT
Scaling while maintaining profitability was a must
3.08 in 2021 to 4.95 in 2023 ROAS
61%
increase over two years
Scaling while maintaining profitability was a must
Safe Life Defense approached Structured with a clear goal – to amplify market reach without compromising on cost-efficiency. We wanted to increase spending but to do so in a way that maximized returns on investment, ensuring every dollar contributed to sustainable growth.
What were the pain points?
Safe Life faced 3 distinct hurdles that were preventing its digital marketing efficiency and growth:
1. Creative Volume: With an evolving market and customer expectations, Safe Life Defense needed a diverse and dynamic range of creatives to engage and attract customers. This stretched beyond just quantity, but the quality, relevance, and impact of these creatives, which were crucial for breaking through the competitive noise.
2. Website Functionality: In the digital age, a website is more than just a business card, it’s a conversion engine. For Safe Life Defense, enhancing their website to ensure it was not only user-friendly but also optimized for conversions was needed. This included improving load times, streamlining user journeys, and ensuring seamless integration with their marketing efforts.
3. Unimplemented Best Practices in Account Structure: Staying ahead means constantly evolving and adapting to best practices. Safe Life Defense's digital strategy required a revamp to incorporate data-driven and decision-making frameworks.
How did we do it?
To address these 3 issues, we got creative.We used influencer whitelisting to broaden brand reach and enhance credibility, which effectively reinforced Safe Life Defense's market position. We also implemented Advantage+ campaigns, utilizing personalized targeting to optimize advertising efficiency. And finally, we refined our creative tactics, focusing on 'buy now, pay later' messaging, and showcasing products dynamically, all while diversifying catalog ads.
To gain new customers for Safe Life defense, we crafted each step of our approach to not only cut through the market noise but also to ge nuinely resonate with the audience and drive the best results.
Account Overview
We Inherited an Account That Had:
- Limited creative output
- Few creative winners
- Suboptimal account structure missing best practices
- No whitelisted ads
- Lack of account structure for prospecting and retargeting
The Outcome?
Safe Life Defense is exceptionally well-positioned for an extraordinary year ahead, navigating through a competitive and dynamic market landscape.
Their proactive approach and willingness to innovate in both product development and marketing strategies have made them an exemplary partner in this journey.
ROAS Growth: Increased by 60.7% from 2021 to 2023.
Budget Efficiency: Reduced total spend by 16.6% from 2021 to 2023.
Revenue Surge: Grew by 60.4% from 2021 to 2023.
Q4 Performance: ROAS up by 77% and revenue up by 107% in Q4 2022 compared to Q4 2021.
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