Transforming Email Marketing: How We Increased BioTrust’s Flow Revenue by $200k+
Flow Revenue Increased by
25%
Engagement Rate Increased by
40%
Subscription Rates Increased by
15%
Open and Click Rates Increased by
35%
THE CLIENT
About BioTrust
BioTrust is a leading health and nutrition brand dedicated to improving lives through high-quality, science-backed supplements. Their mission extends beyond products, as they actively support charitable causes such as ending childhood hunger and granting wishes for children with critical illnesses.
In our partnership with BioTrust, we focused on refining their A/B testing strategies and optimizing email marketing efforts, leading to enhanced customer engagement and significantly improved conversion rates during high-stakes sales periods.
Automating Campaigns and Extending Customer Lifecycle
Subscription Rates Increased by
15%
Automating Campaigns and Extending Customer Lifecycle
BioTrust came to us with a clear goal: automate their email marketing efforts and extend their customer lifecycle. Their main challenge was managing manual campaigns sent three times a day, which was time-consuming and inefficient.
From the start, we knew that the account was in dire need of a comprehensive automation strategy. By migrating to Klaviyo, we aimed to streamline their processes, improve customer segmentation, and enhance overall engagement. Addressing the inefficiencies in their current system and expanding their post-purchase communication were our primary focus areas.
What were the pain points?
The Main Challenge: Automate Campaigns and Improve Customer Lifecycle Management
BioTrust faced significant challenges in scaling their email marketing efforts and efficiently managing their customer lifecycle. Their reliance on manually sending campaigns three times a day was not sustainable and limited their ability to grow.
So we identified key areas of focus:
- How to efficiently automate their email marketing without losing the personal touch?
- How to extend their customer lifecycle and boost customer loyalty?
- Were their current email strategies effectively driving revenue growth?
BioTrust needed a comprehensive solution to automate their email campaigns and improve their customer lifecycle management. This involved not only migrating to a more robust platform but also optimizing their email flows to ensure consistent and personalized communication with their customers. By addressing these pain points, BioTrust aimed to increase engagement, drive revenue, and build stronger customer relationships.
How did we do it?
We streamlined BioTrust's email marketing strategy by migrating to Klaviyo and automating their campaigns. BioTrust faced challenges with manually sending multiple daily emails and needed a more efficient, scalable solution. By migrating to Klaviyo, we automated their email campaigns, optimized their customer lifecycle flows, and significantly enhanced their engagement and revenue.
These strategic implementations transformed BioTrust's email marketing, driving significant engagement and revenue growth while ensuring scalability and efficiency.
Account Overview
We Inherited an Account That Had:
- Manual email campaigns sent 3x daily
- Underutilized customer lifecycle flows
- Inefficient campaign management
- Limited personalization in emails
- Inconsistent engagement and revenue trends
Main points to note:
Automate and Personalize Email Campaigns:
Automating campaigns and personalizing email flows can dramatically increase efficiency and customer engagement. By shifting to Klaviyo, BioTrust was able to send targeted messages that resonated with their audience, leading to higher open and click rates.
Utilize Comprehensive Customer Lifecycle Flows:
Developing detailed customer lifecycle flows ensures consistent communication at every stage of the customer journey. This approach not only enhances user experience but also builds long-term loyalty, as seen with BioTrust’s increased flow revenue.
Expand Subscription-Based Marketing:
Focus on subscription-style emails to maintain steady revenue streams and build customer loyalty. BioTrust saw significant growth by targeting their subscription post-purchase flows.
Implement Segmentation for Targeted Messaging:
Use customer data to segment your audience and tailor your messages accordingly. This ensures relevancy and improves conversion rates, as demonstrated by BioTrust’s targeted email flows.
The Outcome?
Flow Revenue Increased by
25%
Engagement Rate Increased by
40%
Subscription Rates Increased by
15%
Open and Click Rates Increased by
35%
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If you’re looking to elevate your brand and achieve long term sustainable growth, we’d love to discuss how our expertise can drive your success. Enter your details below, and let’s start the conversation!
