Why Less is More: How We Increased Rise Bar's Checkouts by 101%
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Reach Checkouts Increased by
101%
in The First Month
Sessions Increased Up by
102%
Post-Implementation
Conversion Rate Improved from 2% to 5.12%
Checkout Completion Rate Up 49% in First 3 Weeks
THE CLIENT
About Rise Bar
Rise Bar is a pioneering nutrition company revolutionizing the protein bar industry through simple, high-quality ingredients and transparent nutrition. They use both whey and plant-based options that fuel healthier lifestyles. In our partnership with them, we focused on transforming their user experience, specifically addressing their checkout process and wholesale integration challenges.
Streamlining The Conversion Path
Conversion Rate Up
102%
Post-Implementation
Streamlining The Conversion Path
Rise Bar came to Structured with a clear goal: transform their conversion rate by optimizing their checkout experience while maintaining their wholesale business. Their dual B2B and D2C model had created complexities in their user journey, with a mandatory login system that was significantly affecting their DTC conversions.
From the start, we knew that the account needed a complete overhaul of its checkout process. The hidden CTAs, mandatory login requirements, and lack of clear shipping information were creating major friction points in the customer journey.
What were the pain points?
The main challenge: Optimize Conversion Rate While Balancing B2B and D2C Needs
The core issues centered around a complex checkout process that was originally designed for wholesale customers but was creating significant friction for direct consumers. Their mandatory login system, hidden CTAs, and unclear shipping information were actively deterring potential customers and causing a steady decline in conversion rates.
So Rise Bar struggled with pivotal questions:
- How to Serve Both Wholesale and Direct Consumers Effectively?
- How to Improve Conversion Rates Without Disrupting B2B Operations?
- How to Streamline the Checkout Process?
How did we do it?
We implemented a comprehensive UX transformation focusing on seamless checkout optimization. We first began with a thorough audit of Rise Bar's checkout experience, identifying critical friction points and opportunities for improvement. Through strategic design and development, we created a solution that would dramatically improve conversion rates without compromising their wholesale operations.
To achieve optimal results for Rise Bar, our strategy focused on creating distinct pathways for different user types while maintaining a streamlined checkout experience for all customers.
Account Overview
We Inherited an Account That Had:
- Hidden CTAs below the fold
- Mandatory login for all customers
- No clear free shipping messaging
- Overlapping CTAs creating confusion
- Poor wholesale/retail user separation
- Declining conversion rates
The Outcome?
Reach Checkouts Increased by
101%
in The First Month
Sessions Increased Up by
102%
Post-Implementation
Conversion Rate Improved from 2% to 5.12%
Checkout Completion Rate Up 49% in First 3 Weeks
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