From Clicks to Customers: TWO SVGE's Journey of Increasing Conversion by 25%
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THE CLIENT
About TWO SVGE
Founded in 2019 by the Nolan brothers in Perth, Western Australia, TWO SVGE began as a movement to break the monotony of daily life through the creation of bold eyewear. Each piece is designed not just as a fashion statement but as a symbol of self-belief and the transformative power of hard work.
In our partnership, we focused on expanding their market presence and enhancing user engagement through targeted digital marketing strategies and optimization of their e-commerce operations to drive significant growth in both reach and revenue.
Accelerating Customer Retention
Conversion Rate Increased by
25%
Accelerating Customer Retention
When TWO SVGE approached us, their primary objective was clear: to extend their market reach and enhance profitability without sacrificing the soul of their brand. Known for their daring and affirmational eyewear, they were positioned uniquely in a highly competitive market. Yet, they faced challenges in converting high traffic into consistent sales, especially during extended promotional periods.
From the outset, we recognized that the account desperately needed a more personalized engagement strategy to resonate deeply with potential customers. We shifted our focus towards implementing targeted marketing initiatives, optimizing the customer journey from awareness to purchase. Our efforts were geared towards enhancing the effectiveness of their promotional campaigns, particularly through segmented and strategically timed communications, which proved crucial in capturing and converting interest into sales.
What were the pain points?
The Main Challenge: Boosting Engagement Without Sacrificing Authenticity
TWO SVGE approached us with a clear vision: to convert their significant site traffic into actual sales while preserving the brand's authentic voice. As a brand that prides itself on inspiring individuality through its unique eyewear, they faced the challenge of crafting marketing messages that resonated deeply without becoming generic. The primary hurdle was enhancing customer engagement and conversion rates without diluting their message of empowerment and self-belief.
So we identified key areas of focus:
- How to effectively translate high engagement into concrete sales?
- How to ensure that marketing communications reinforce brand identity while driving conversions?
- What strategies could be implemented to optimize the customer journey from interest to purchase?
Further, TWO SVGE recognized the need to refine their marketing approach to better capture and convert the interest of potential customers. This required a strategic overhaul of their promotional tactics and a deeper analysis of customer interaction data to ensure that every campaign was aligned with user expectations and shopping behaviors.
How did we do it?
We honed in on the power of personalized, direct communication to convert interest into sales. Recognizing the need for a deeper connection with potential customers, we launched a strategic email campaign tailored to users showing intent but not completing purchases.
These strategic enhancements were instrumental in not only driving up sales numbers but also in strengthening the connection between TWO SVGE and its audience, resulting in a more engaged customer base eager to interact with the brand's future initiatives.
Account Overview
We Inherited an Account That Had:
- Limited engagement despite high traffic
- A static marketing strategy with underutilized email marketing potential.
- Inadequate segmentation and personalization
- Sparse use of analytics to drive campaign adjustments
- An overall lack of targeted, compelling content
Main points to note:
Experiment with New Campaign Types:
Don’t be afraid to test out new campaign types. While not every test will yield positive results, the data collected will provide valuable insights that can refine your marketing approach and help pinpoint what works best for your target audience.
Target High-Intent Users with Remarketing:
Deploy targeted remarketing strategies for users who have shown high purchase intent, such as those who have added items to their cart or initiated checkout. Tailor messages that encourage them to complete their purchases, potentially offering time-sensitive incentives to increase urgency.
Leverage Data for Continuous Improvement:
Use analytics and performance metrics to guide your marketing decisions. Continuous monitoring and adjustment based on real-time data are crucial for optimizing campaign effectiveness and maximizing return on investment.
The Outcome?
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If you’re looking to elevate your brand and achieve long term sustainable growth, we’d love to discuss how our expertise can drive your success. Enter your details below, and let’s start the conversation!
