Stryke Club is committed to helping men feel more confident through a range of simple, effective skincare products. Unlike many skincare products that are designed for women, Stryke Club's offerings are specifically tailored to the needs of men. Their products, free from parabens, sulfates, and phthalates, are designed to combat skin issues like breakouts without causing dryness or irritation.
The Challenge
Potential customers were finding it difficult to identify the products that were best suited to their skincare needs. This was a problem because it created confusion and uncertainty, potentially preventing these individuals from becoming actual customers. As a result, the company was faced with the challenge of making its product range more accessible and understandable to its target audience.
The Solution
To address this challenge, we designed a product finder quiz that would guide users towards the products best suited to their individual needs. The quiz was structured to be intuitive and user-friendly, asking participants a series of questions about their skincare concerns and preferences. The responses to these questions were then used to recommend specific Stryke Club products. The quiz was not only designed to help customers find the right products but also to educate them about their skincare needs and the benefits of different ingredients and formulations.
Results
The introduction of the product finder quiz yielded impressive results. The conversion rate for users who engaged with the quiz rose by a substantial 84%. Furthermore, these users spent more than three times longer on the site and viewed more pages per session compared to those who did not take the quiz. This suggests that the quiz did not only help customers find suitable products but also increased their engagement with the brand and their interest in its broader product range.
84%
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