TikTok Case Study
CRO
Facebook Case Study
Google Case Study
Facebook/TikTok/Google Case Study
Throughout Black Friday & Cyber Monday, Safe Life Defense reached a 6.29X ROAS, resulting in their highest ever quarterly ROAS of 5.23X. During this time, the brand achieved $2.5 million in gross revenue.
The Challenge
This body armor manufacturer tasked us with profitably scaling the brand as largely as possible while achieving their target of 3.50+ ROAS.
The Solution
- Scaling with Advantage+: In order to optimize Safe Life Defense’s visibility and new customer acquisition, we scaled ad campaigns using Meta’s Advantage+. This tool made the most of the brand’s budget by maximizing ad exposure across Facebook and Instagram, allowing for the personal armor brand to reach the widest possible range.
- Influencer Whitelisting: We ran ads from the profiles of influencers with professions or hobbies relevant to the use of protective gear in order to drive conversions. This allowed us to reach our target demographic in a way that felt authentic, substantially boosting revenue. Our whitelisting efforts alone generated over $1M in gross sales during the BFCM period.
- Starting Black Friday Early: To maximize Safe Life Defense’s profitable scaling during this critical promotional period, we decided to get ahead of the competition by beginning our Black Friday sales early. We ran special discounts both before and during Black Friday as well as on Cyber Monday, generating over $2.5 million in sales revenue.
Results
Structured generated an impressive BFCM ROAS of 6.29X for Safe Life Defense, far surpassing their 3.5X target. As a result, the brand saw a record high Q4 ROAS of 5.23X. We grew Safe Life Defense’s sales revenue to $2.5M, bringing in over $1M from influencer whitelisting alone.
6.29
BFCM ROAS
$2.5M
generated in gross revenue
5.23X
Q4 ROAS — record high.
Next Case Studies