TikTok Case Study
CRO
Facebook Case Study
Google Case Study
Facebook/TikTok/Google Case Study
Clutch achieved a 454% increase in gross revenue and a 349% increase in profitable ad spend during November 2023 while reaching a 3.24X ROAS.
The Challenge
This portable charger brand sought to raise its ROAS, exceeding their target of 2.5X, while scaling largely on Facebook, Google, and TikTok.
The Solution
- Narrowing Target Market: Through analysis of past sales, we discovered that women over 35 were the primary customers, however Clutch’s ads were still catered toward men. With this data in mind, we decided to revamp our campaigns to better target their primary demographic.
- Diversified Creative: In order to boost conversions, we focused on pushing out and testing high quantities of new creative. We focused on fresh messaging geared toward women, positioning the product as a practical purchase both for themselves and as gifts.
- Discounts & Bogo Offers: Through testing various special offers before Q4, we learned that any 20%+ discount or BOGO offer resulted in increased Average Order Volume. We harnessed these discounts to our advantage to raise Clutch’s AOV, which reached a new high of $10.
- Expanding Media Mix: Initially, Clutch was primarily running ads on Facebook while neglecting other platforms. We optimized Google and added the additional platforms of Youtube, TikTok, and Microsoft ads resulting in boosted gross sales.
Results
By the time BFCM was through, Structured raised Clutch’s ROAS to 3.24X, increased gross sales by 454% and boosted profitable ad spend by 349%.
454%
Increase in Gross Revenue
3.24X
ROAS
$1.4M
Profitable Ad Spend
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