Strategic Influencer Engagement:

We engaged fitness influencers who aligned with Road Runner Sports’ ethos to extend our reach and enhance credibility. This approach effectively decreased the cost per acquisition by tapping into the influencers' engaged audiences.

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Creative Content Overhaul:

Recognizing the need to refresh the brand's appeal, we revamped the creative content across all platforms. By experimenting with various styles and themes, we identified what resonated best with new and existing audience segments, tailoring our messages to expand our reach and deepen customer engagement.

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Continuous Creative Optimization:

Our strategy included the continuous evolution of our marketing materials to keep content fresh and engaging. This constant refinement process helped maintain interest in the brand and attract a broader audience.

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Efficiency in Campaign Management:

We streamlined campaign management to improve efficiency and effectiveness. This restructuring allowed us to focus our efforts and resources more effectively, resulting in a significant increase in return on advertising spend (ROAS) and a reduction in cost per acquisition (CPA).

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