Achieving 99% Email Deliverability: MedSchoolCoach’s Success
Engagement Rate Increased by
40%
Email Deliverability Improved by
99%
Customer Retention Increased by
25%
THE CLIENT
About MedSchoolCoach
MedSchoolCoach is the nation's leading medical education company, specializing in MCAT preparation, medical school admissions consulting, and USMLE tutoring. With over 12,000 students helped since 2007, MedSchoolCoach boasts a team of expert physician advisors with admissions committee experience from top medical schools, providing personalized and effective coaching to aspiring doctors.
In our partnership, we focused on expanding their market presence and enhancing user engagement through targeted digital marketing strategies and optimization of their e-commerce operations to drive significant growth in both reach and revenue.
Optimizing Email Deliverability and Customer Journey
Engagement Rate Increased by
40%
Optimizing Email Deliverability and Customer Journey
MedSchoolCoach came to us with a clear goal: improve email deliverability and optimize their extended customer journey. Their main challenge was managing deliverability issues within their HubSpot ecosystem, which was affecting engagement and overall performance.
From the start, we knew that the account needed a comprehensive strategy to address these deliverability issues. By focusing on email infrastructure and automation, we aimed to enhance their email performance and ensure their strategic approaches were well-aligned with their infrastructure. This involved reducing bounce rates and unsubscribe rates, and creating a seamless customer journey that spanned several years.
What were the pain points?
The main challenge: Improve Email Deliverability and Optimize Customer Journey
MedSchoolCoach faced significant challenges in managing their email deliverability and optimizing their customer journey. Their reliance on a manual email system resulted in high bounce rates and unsubscribe rates, which affected overall engagement and performance.
So MedSchoolCoach struggled with key questions:
- How to improve email deliverability and reduce bounce rates?
- How to extend the customer journey and boost engagement?
- Were their current email strategies effectively supporting long-term growth?
MedSchoolCoach needed a comprehensive solution to automate their email campaigns, improve their deliverability, and create a seamless, extended customer journey. This involved not only addressing the technical issues within their HubSpot ecosystem but also optimizing their email flows and customer engagement strategies to ensure consistent and personalized communication.
How did we do it?
We streamlined MedSchoolCoach’s email marketing and deliverability strategy by optimizing their HubSpot ecosystem. MedSchoolCoach faced challenges with high bounce and unsubscribe rates, which hindered their email engagement and performance. By implementing a comprehensive strategy, we focused on improving email deliverability, extending the customer journey, and enhancing overall user experience.
By implementing these strategies, we transformed MedSchoolCoach’s email marketing, driving significant engagement and improving overall deliverability and customer retention.
Account Overview
We Inherited an Account That Had:
- High bounce rates
- High unsubscribe rates
- Manual email campaigns
- Inconsistent engagement and open rates
- Underutilized customer lifecycle flows
Main points to note:
Optimize Email Infrastructure:
Focus on improving your email infrastructure to enhance deliverability. This can significantly reduce bounce rates and ensure your emails reach the intended audience.
Automate Email Campaigns:
Transition from manual to automated email marketing systems to increase efficiency and consistency in customer communication.
Implement Advanced Lifecycle Flows:
Develop detailed customer lifecycle flows to provide personalized and timely communications, boosting engagement and loyalty.
The Outcome?
Engagement Rate Increased by
40%
Email Deliverability Improved by
99%
Customer Retention Increased by
25%
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