Navigating Digital Seas: How We Sailed Alaskan King Crab Co. to a 70% CPA Reduction
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70% Decrease in Blended CPA
85% Increase in Orders
60% Increase in Facebook ROAS
THE CLIENT
About Alaskan King Crab Company
Founded by fishers and their biggest fans, Alaskan King Crab Co. is dedicated to providing the highest quality, responsibly sourced seafood. In our partnership, we focused on enhancing their online visibility and sales through strategic digital marketing, focusing on targeted advertising and customer engagement to showcase their commitment to quality and sustainability.
Streamlining for Impact and Efficiency
70%
DECREASE IN BLENDED CPA
Streamlining for Impact and Efficiency
Alaskan King Crab Co. approached Structured with a clear goal: to optimize their online advertising efforts and significantly enhance their market reach without inflating costs. Faced with a cluttered campaign structure of over 18 disparate campaigns, they needed a consolidated and more targeted approach to their digital marketing.
From the start, we recognized that the account was bogged down by inefficient campaign management and lackluster creative execution. Our first order of business was to streamline the multitude of campaigns that were active into 4 well-structured campaigns. This restructuring allowed us to better focus our efforts, analyze data more effectively, and identify opportunities for growth and improvement quickly.
What were the pain points?
The main challenge here: Optimize Advertising and Maximize Efficiency
Alaskan King Crab Co. was caught in a storm of digital inefficiencies, with a fragmented campaign structure and underperforming marketing strategies that were diluting their online presence. We identified that their campaign sprawl—over 18 active but disjointed campaigns—was not only driving up costs but also failing to effectively engage their target audience.
So Alaskan King Crab Co. faced several key questions:
- How to streamline digital campaigns to improve focus and reduce overhead?
- How to enhance ad creatives to resonate more effectively with potential customers?
- How to leverage user-generated content to boost engagement and ROAS?
Recognizing the need for a tactical overhaul, we focused on optimizing their online strategy to tighten campaign execution and improve cost efficiency. This meant restructuring their marketing efforts from the ground up to ensure every dollar spent was working harder towards scaling their sales and expanding their customer base.
How did we do it?
To counteract the inconsistency in ad performance and surging customer acquisition costs, we initiated a sweeping overhaul of Alaskan King Crab Co.'s digital marketing strategy.
We dramatically lowered CPA by 70% while boosting Facebook ROAS by 60%, culminating in an 85% surge in orders. Our tailored approach not only cut through the market noise but also solidified Alaskan King Crab Co.’s position as a premier provider of sustainable, high-quality seafood.
Account Overview
We Inherited an Account That Had:
- Overextended Campaign Structure
- Lack of Effective Creative Testing
- Underutilized UGC
- Inefficient Ad Copy
The Outcome?
70% Decrease in Blended CPA
85% Increase in Orders
60% Increase in Facebook ROAS
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