How We Achieved 2X Conversion Rates for Safe Life Defense
Limited creative output
Few creative winners
Suboptimal account structure missing best practices
No whitelisted ads
Lack of account structure for prospecting and retargeting
1. Creative Volume: With an evolving market and customer expectations, Safe Life Defense needed a diverse and dynamic range of creatives to engage and attract customers. This stretched beyond just quantity, but the quality, relevance, and impact of these creatives, which were crucial for breaking through the competitive noise.
2. Website Functionality: In the digital age, a website is more than just a business card, it’s a conversion engine. For Safe Life Defense, enhancing their website to ensure it was not only user-friendly but also optimized for conversions was needed. This included improving load times, streamlining user journeys, and ensuring seamless integration with their marketing efforts.
3. Unimplemented Best Practices in Account Structure: Staying ahead means constantly evolving and adapting to best practices. Safe Life Defense's digital strategy required a revamp to incorporate data-driven and decision-making frameworks.
To address these 3 issues, we got creative.We used influencer whitelisting to broaden brand reach and enhance credibility, which effectively reinforced Safe Life Defense's market position. We also implemented Advantage+ campaigns, utilizing personalized targeting to optimize advertising efficiency. And finally, we refined our creative tactics, focusing on 'buy now, pay later' messaging, and showcasing products dynamically, all while diversifying catalog ads.
Following the success of our influencer whitelisting, we deepened our engagement with influential voices in the safety and self-defense space. This led to creating more collaborative content and campaigns that aligned with Safe Life Defense’s mission, leveraging the trust and reach of these influencers to amplify both brand visibility and credibility.
We continuously optimized our Advantage+ campaigns, focusing on advanced targeting and segmentation. This involved analyzing customer data and market trends to refine our ad placements, ensuring we reached the most relevant audiences at the right time.
Building on the creatives for 'buy now, pay later' messaging, the different products in action, and catalog ads, we implemented a cycle of constant testing and refinement. This allowed us to quickly identify high-performing creatives and scale them, while also discontinuing those that were less effective.
Recognizing the importance of website functionality, we focused on enhancing the user experience. This included streamlining the navigation, improving loading speeds, and ensuring that the website was optimized for conversions, particularly focusing on the ease of exploring products and completing purchases.
We applied data-driven best practices across utilizing real time analytics for informed decision-making, and A/B testing different strategies. This process was crucial, ensuring that our ad spend was towards the ones that were bringing in the most traffic, at the lowest cost per click, while also bringing high quality traffic that would convert.
We introduced a more streamlined and effective approach which included implementing best practices in advertising spending, ensuring that each aspect of the account was optimized for performance and scalability.
After identifying top performers, we initiated a duplication of high-performing audiences and increased our creative volume.
We tested various formats, from video to static imagery, ensuring each piece resonated with the target audience.
It's worth noting that not every successful asset can sustain higher budget allocations.
Implemented cost cap strategies to maintain an optimal CPA
Improved navigation, loading speeds, and overall functionality, ensuring a seamless journey for users from landing on the site to completing a purchase.
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