Sprinting to Success: How Road Runner Sports Achieved a 5X+ ROAS Turnaround
Stagnant Creative Strategy
Poor Campaign Structure
No creative strategy/testing and stagnant advertising efforts
Neglected Influencer Engagement
No whitelisting
Road Runner Sports is the world’s largest running and walking store, deeply rooted in a family-driven ethos. In our partnership, we concentrated on magnifying their online presence through targeted Paid Advertising and enhancing user engagement.
Road Runner Sports faced significant hurdles with their online marketing efforts. Previously managed by various agencies, their strategies lacked focused creative testing and clear performance measurements, resulting in content that did not resonate with their audience and an ineffective use of marketing budgets.
Road Runner Sports grappled with several critical questions:
Recognizing these issues, it was clear that a strategic overhaul was essential to refine their marketing approach, focusing on key performance indicators and engaging content to not only attract but also retain customers.
To reinvigorate Road Runner Sports' online presence, we implemented a focused and comprehensive marketing strategy. This involved a key shift towards leveraging influencer marketing, allowing us to significantly lower customer acquisition costs by promoting directly through influencers who resonated with our target demographic.
We engaged fitness influencers who aligned with Road Runner Sports’ ethos to extend our reach and enhance credibility. This approach effectively decreased the cost per acquisition by tapping into the influencers' engaged audiences.
Recognizing the need to refresh the brand's appeal, we revamped the creative content across all platforms. By experimenting with various styles and themes, we identified what resonated best with new and existing audience segments, tailoring our messages to expand our reach and deepen customer engagement.
Our strategy included the continuous evolution of our marketing materials to keep content fresh and engaging. This constant refinement process helped maintain interest in the brand and attract a broader audience.
We streamlined campaign management to improve efficiency and effectiveness. This restructuring allowed us to focus our efforts and resources more effectively, resulting in a significant increase in return on advertising spend (ROAS) and a reduction in cost per acquisition (CPA).
We overhauled the creative process to introduce a diverse range of dynamic and engaging content tailored to resonate with both existing customers and new audience segments. This included leveraging high-impact visual storytelling and up-to-date marketing trends to refresh the brand’s appeal.
Initiated a comprehensive influencer marketing strategy to connect with key demographics, utilizing well-aligned fitness influencers to extend reach and enhance the brand's authenticity and relatability.
Implemented advanced data tracking and analytics to monitor key performance indicators and optimize marketing strategies continuously, ensuring each campaign was data-driven and results-focused.
Simplified the campaign management process to enhance efficiency and effectiveness, enabling quicker adaptations and better allocation of marketing resources.
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