How we turned Posh Peanut from humble beginnings to fashion frontiers in just 3 years: 41M+ in revenue
A singular focus on the Etsy platform, limiting reach and visibility.
An underutilized product range with untapped potential across various categories.
A lack of cohesive branding and storytelling across marketing channels.
Minimal engagement in data-driven decision-making and customer journey optimization.
Sparse utilization of advanced advertising features and platform-specific strategies.
Birthed in 2011, the brand is celebrated for its sumptuous Päpook® viscose from bamboo fabric, offering vibrant, stylish designs that cater to both the young and the young at heart. This journey from modest beginnings to a cornerstone of family fashion was set to take an ambitious leap forward with Structured. Throughout our partnership, we aimed to amplify Posh Peanut's market presence, boost its visibility, and significantly enhance its revenue, all while nurturing the brand's core - a deep-rooted, family-oriented ethos.
The main challenge here: The Main Challenge: Aggressive Growth and Market Expansion
While Posh Peanut enjoyed success on Etsy, transitioning to a broader market presented unique challenges. The brand aimed to maintain its intimate, family-oriented appeal while reaching a wider audience and significantly increasing revenue.
Posh Peanut's transition from an Etsy shop to diverse retail channels demanded a refined marketing approach for its varied product lineup. The strategy needed to captivate both loyal and new customers, ensuring a smooth journey across all platforms.
To tackle this, we initiated a transformation of Posh Peanut's marketing approach, embracing a full-funnel, integrated multichannel strategy. By leveraging platforms such as Google search, Google Shopping, YouTube, and various paid social channels like Facebook, TikTok, and Pinterest, we tailored our campaigns to cater to different customer journey stages. Each creative asset was designed with precision to ensure relevance, engagement, and persuasion, with a special focus on nurturing the customer's Lifetime Value (LTV) through regular, captivating product launches.
We deployed a wide array of creative assets tailored to resonate with the audience, from compelling ad visuals to engaging social media content.
Leveraging data analytics, we continuously refined our campaigns, ensuring maximum efficiency and impact.
By understanding the nuances of the customer journey, we crafted targeted messages that converted interest into loyalty.
Our product drop strategy kept the brand fresh and exciting, encouraging repeat visits and purchases.
We strategically introduced Posh Peanut into retail channels, significantly broadening its market reach and accessibility.
We expanded Posh Peanut's presence beyond Etsy, integrating a mix of Google search, Google Shopping, YouTube, Facebook, TikTok, and Pinterest to create a diversified, multi-channel approach.
Developed a rich tapestry of creative content, tailored to resonate with diverse audiences at different stages of the customer journey, ensuring consistent engagement and conversion.
Instituted a regular schedule of exciting product launches, leveraging these events to keep the brand fresh and engaging for returning customers while attracting new ones.
Implemented strategies aimed at nurturing long-term customer relationships, enhancing LTV through targeted, personalized marketing efforts.
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