Redefining Rituals: De Soi's Journey to Digital Dominance
Digital advertising efforts with low engagement rates.
Inconsistent branding across platforms
Limited use of advanced targeting and segmentation
A static content strategy
Underutilized customer data leading to ineffective campaign
De Soi champions the art of savoring without the spirits. Founded by Katy Perry and Morgan McLachlan, De Soi offers a delightful range of non-alcoholic aperitifs infused with natural adaptogens, promoting both enjoyment and well-being.
In our collaboration with them, we focused on enhancing De Soi's digital footprint and expanding their market reach through targeted digital advertising on platforms like Meta and Google and strategic Conversion Rate Optimization.
As De Soi needed to capture more of the non-alcoholic beverages market, they faced escalating customer acquisition costs which threatened the scalability of their business model. With their unique products available both online and in major retail outlets like Sprouts and Target, they needed a strategy that would not only attract new customers but do so cost-effectively.
De Soi Grappled with Critical Questions:
With a dual presence in ecommerce and physical retail, it was vital to create a seamless brand experience that encouraged online purchases without cannibalizing their retail success. Also, enhancing the tracking capabilities of their marketing campaigns was crucial for accurate performance assessment and further optimization.
We did a strategic overhaul of their digital marketing efforts, aligning their unique offerings with the demands of a competitive non-alcoholic beverage market. Our objective was clear: to enhance their online visibility and drive down the new customer acquisition cost (NCAC) effectively.
We streamlined De Soi's campaign structure across multiple digital platforms, including Google and social media, focusing on sophisticated targeting that emphasized their unique selling points such as health benefits and adaptogenic ingredients. This approach not only improved reach but also ensured more qualified customer engagement.
Acknowledging the need for a fresh and engaging online presence, we introduced a new suite of creative content that highlighted De Soi's brand ethos of enjoyment without alcohol. From lifestyle-focused imagery to interactive content pieces, every creative was designed to intrigue and attract a health-conscious audience.
Significant investments were made in custom landing pages that matched the specific content of our ads, ensuring a cohesive user experience from ad click to site navigation. This strategy proved crucial in converting interest into tangible sales, particularly for new products like the 'Italiano Spritz.'
By employing real-time analytics and continuous A/B testing, we were able to dynamically adjust our strategies based on what resonated most with potential customers. This ongoing optimization cycle helped maintain a low NCAC while scaling customer base growth.
We overhauled the De Soi e-commerce site to streamline the customer journey, reducing friction points and enhancing the overall aesthetic. Improved product pages, faster checkout processes, and optimized mobile responsiveness contributed significantly to higher conversion rates.
We overhauled the De Soi e-commerce site to streamline the customer journey, reducing friction points and enhancing the overall aesthetic. Improved product pages, faster checkout processes, and optimized mobile responsiveness contributed significantly to higher conversion rates.
We overhauled the De Soi e-commerce site to streamline the customer journey, reducing friction points and enhancing the overall aesthetic. Improved product pages, faster checkout processes, and optimized mobile responsiveness contributed significantly to higher conversion rates.
We overhauled their digital strategy to enhance visibility and brand consistency across all online platforms. This involved unifying their messaging to accentuate their non-alcoholic, adaptogen-infused offerings, appealing to health-conscious consumers.
We restructured their advertising campaigns across Google, Facebook, and other relevant platforms, optimizing for both reach and efficiency. Strategic audience segmentation and personalized ad creatives were introduced to target specific customer segments interested in healthy lifestyle choices.
To capture and analyze customer interactions more effectively, we integrated sophisticated analytics tools. This allowed for deeper insights into user behaviors, enabling us to fine-tune our campaigns in real-time and drastically improve return on ad spend.
We tackled the previously undervalued custom landing pages by implementing robust tracking and testing mechanisms. This enabled us to measure their impact accurately and enhance their effectiveness, leading to a significant increase in conversion rates.
With a clear directive to boost new customer sales, we emphasized strategies that lowered the new customer acquisition cost (NCAC). This included refining ad copy, diversifying ad formats, and focusing on high-performing channels that drove new user engagement.
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