How We Revitalized Hooked & Co's Creative Strategies That Delivered 40% More Conversions
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Engagement Rate Boosted by
70%
in the first 30 days post-implementation.
Conversion Rate Increased by
40%
CPA Decreased by
30%
THE CLIENT
About Hooked & Co
Hooked & Company has been at the forefront of children's educational media for over 35 years, creating a legacy with its award-winning Hooked On Phonics program. Today, they continue to captivate young minds through a diverse array of digital apps, books, and practice materials tailored for literacy and math development. Their products are crafted to spark curiosity and build essential skills, making learning both fun and effective for children ages 3-9.
In our partnership with them, we focused on expanding their digital transformation by enhancing the online platforms they were using, integrating advanced analytics for deeper customer insights, and implementing targeted marketing strategies to reach new audiences and drive engagement.
Optimizing Digital Conversion in a Challenging Funnel
CPA Decreased by
30%
Optimizing Digital Conversion in a Challenging Funnel
Hooked & Co came to us with a clear goal: To increase their customer acquisition efficiency while maintaining a strict cost-per-acquisition (CPA) target in a highly competitive digital environment. With their business heavily reliant on TikTok for initial customer engagement, the primary challenge was converting top-funnel interactions into measurable sales, given the disconnect between in-platform engagements and actual sales conversions (SQL).
From the start, we knew that Hooked & Co's historical data inconsistencies and suboptimal tracking configurations were significant barriers. The use of multiple platforms without unified tracking made it difficult to attribute conversions accurately, which in turn impacted their ability to optimize ad spend effectively. Our immediate focus was to overhaul their tracking mechanisms, streamline their digital touchpoints, and enhance their ability to monitor real-time data through the implementation of TikTok's Events API and better integration with GA4.
What were the pain points?
The Main Challenge: Amplifying direct customer acquisition while maintaining a controlled cost-per-acquisition (CPA).
As a company focused on educational subscription services, Hooked & Co struggled to effectively convert high top-funnel traffic into committed customers, primarily due to the non-linear path of their digital ads leading to conversions.
So we identified key areas of focus:
- How to efficiently convert top-funnel engagement into actual sales?
- How to ensure consistent measurement and attribution across platforms?
- How to maintain engagement through to conversion amidst a dispersed digital landscape?
Achieving a coherent and unified tracking system was essential. The disparity between in-platform metrics and final sales conversions (SQL) necessitated a robust overhaul of their data tracking and integration strategy to better align their digital marketing efforts with actual sales outcomes.
How did we do it?
We knew a comprehensive digital strategy overhaul was needed, focusing primarily on TikTok's dynamic advertising capabilities. Our goal was to refine their customer acquisition process, emphasizing cost-effective strategies and improved tracking systems.
These strategic enhancements laid a robust foundation for Hooked & Co, propelling them towards a more profitable and scalable digital presence.
Account Overview
We Inherited an Account That Had:
- Low Conversion Rates from Top-of-Funnel Traffic
- Inconsistent Tracking and Analytics
- Outdated Creative Strategy
- Inadequate Use of Analytics
- Inadequate Use of User-Generated Content (UGC)
- No Structured Testing Methods
The Outcome?
Engagement Rate Boosted by
70%
in the first 30 days post-implementation.
Conversion Rate Increased by
40%
CPA Decreased by
30%
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If you’re looking to elevate your brand and achieve long term sustainable growth, we’d love to discuss how our expertise can drive your success. Enter your details below, and let’s start the conversation!
