Redefining Rituals: De Soi's Journey to Digital Dominance
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NCAC Dropped By
39%
Website Traffic Increased By
45%
Engagement Rates Up By
30%:
Conversion Rates Improved
25%
THE CLIENT
About De Soi
De Soi champions the art of savoring without the spirits. Founded by Katy Perry and Morgan McLachlan, De Soi offers a delightful range of non-alcoholic aperitifs infused with natural adaptogens, promoting both enjoyment and well-being.
In our collaboration with them, we focused on enhancing De Soi's digital footprint and expanding their market reach through targeted digital advertising on platforms like Meta and Google and strategic Conversion Rate Optimization.
Maximizing New Customer Acquisition
Website Traffic Increased By
45%
Maximizing New Customer Acquisition
De Soi Came to Structured with a Clear Goal: Reduce the New Customer Acquisition Cost (NCAC) while expanding their online market presence. As a brand nestled in the rapidly expanding non-alcoholic segment and available in both ecommerce and retail settings, their primary challenge was to cost-effectively capture new customers online, distinguishing their unique offerings in a competitive market.
From the start, we knew that precision was key: We needed to implement rigorous tracking and data analysis to optimize each campaign for performance. Our strategy focused on enhancing the precision of our digital marketing efforts to ensure that every dollar spent was an investment towards profitable growth and broader customer reach.
What were the pain points?
The Main Challenge: Scaling Online Sales While Reducing Acquisition Costs.
As De Soi needed to capture more of the non-alcoholic beverages market, they faced escalating customer acquisition costs which threatened the scalability of their business model. With their unique products available both online and in major retail outlets like Sprouts and Target, they needed a strategy that would not only attract new customers but do so cost-effectively.
De Soi Grappled with Critical Questions:
- How to decrease the New Customer Acquisition Cost (NCAC) while expanding the customer base?
- How to effectively leverage their presence in retail to boost online sales?
- Was the existing marketing strategy efficient in reaching new, targeted demographics?
With a dual presence in ecommerce and physical retail, it was vital to create a seamless brand experience that encouraged online purchases without cannibalizing their retail success. Also, enhancing the tracking capabilities of their marketing campaigns was crucial for accurate performance assessment and further optimization.
How did we do it?
We did a strategic overhaul of their digital marketing efforts, aligning their unique offerings with the demands of a competitive non-alcoholic beverage market. Our objective was clear: to enhance their online visibility and drive down the new customer acquisition cost (NCAC) effectively.
Through these comprehensive strategies, De Soi's were now resonating deeply with a broader audience, ultimately leading to sustained growth and a more significant market footprint.
Account Overview
We Inherited an Account That Had:
- Digital advertising efforts with low engagement rates.
- Inconsistent branding across platforms
- Limited use of advanced targeting and segmentation
- A static content strategy
- Underutilized customer data leading to ineffective campaign
The Outcome?
NCAC Dropped By
39%
Website Traffic Increased By
45%
Engagement Rates Up By
30%:
Conversion Rates Improved
25%
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