TikTok Case Study
CRO
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Facebook/TikTok/Google Case Study
Legacybox achieved a 180% increase in gross sales revenue while boosting ROAS to 4X, a 70% improvement, and decreasing new customer CPA by 51%.
The Challenge
This family media digitization service sought to scale profitable ad spend by 50-60% while boosting ROAS to 3X+, a target they had historically struggled to exceed.
The Solution
- Creative Testing & Creative Iterations: We developed and tested a wide variety of creative to find winning iterations. We scaled upon this winning creative to maximize gross sales.
- Provided UGC for TikTok: We sourced and edited high quality user generated content for Legacybox to use in TikTok ads. This UGC allowed us to run ads that felt native to TikTok’s platform, decreasing CPA and driving sales.
- Influencer Whitelisting: Prior to BFCM, we tested ads featuring UGC from a large selection of influencers in order to narrow down best-performing creators within our target audience. In doing so, we were able to run ads via top relevant influencers who embody the brand’s values of sentimentality and family memories. This allowed us to best resonate within our intended demographic and entice high volumes of new customers.
- Rapid Creative/Angle Testing: We tested a wide variety of different creative concepts relevant to the holiday season to find which messaging and formats were converting best. Once we identified winners, we iterated on those creatives in order to scale most efficiently and decrease CPA.
- Offer Testing: We split tested multiple offers such as a certain percentage discount versus deals at a set dollar amount in order to determine which special offer was driving higher conversions. We then scaled upon winning special offers in order to further reduce CPA and maximize total sales volume.
Results
By the end of Black Friday/Cyber Monday, Structured boosted Legacybox’s gross revenue by 180%, increased ROAS by 70%, and decreased new customer CPA by 51%.
180% increase
in gross sales
70% increase
in ROAS
51% decrease
in new customer CPA
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